Identities, campaigns, websites · since 2017
Identities, campaigns and websites, since 2017. Each board card repeats the credits printed on it: you can read what I directed, and what I designed as a subcontractor for others. This page grows with each project.
2017 → 2019
Visual design, subcontracted
For advertising and communication agencies (Régie Star, Proximity), I design and roll out the materials of campaigns whose art direction is signed by others, with real freedom over the visual strategy. I learn scale: variations, a charter held across many formats.
2020 → today
Art director and websites
With Abyl, I direct identities end to end: logo, charter, campaign boards, then the websites that extend them. In 2024, the Cameroon Hotels Corporation rebranding.
Three presentations of new routes, then the client’s instruction: stay as close to the original as possible. I measured the old logo, corrected its thicknesses and vanishing lines with geometry, and wrote a quantified charter.
Five boards, from 2020 to 2024. My name appears as art director, with the graphic design except where it is credited to a collaborator.
Logo & Brand Kiini 2024
A speech-bubble logo, the line “be authentic” and a red-suited character in five poses, for Kiini, the digital marketing, graphic design and video service I launched with Abyl in 2024.
Client
Abyl / Kiini
Visual communication
Kiini
Art direction
Francis Leudjeu
Graphic design
Francis Leudjeu
Provenance Scene generated by AI; mask hand-drawn over it.
Logos & communication BANA BOTANICA 2024
Logo, poster, presentation file and “Co-builder” cards (gold, silver, bronze) for the Bana Royal Botanical Museum, a community project.
Client
Eco-Grassfields Coop CA
Visual communication
Abyl / Kiini
Art direction
Francis Leudjeu
Graphic design
Maxime Mgbe
Logo & Brand MMA Bantou 2023
Logo, 2023 graphic charter, banner and promotional visuals for an MMA channel dedicated to Bantu athletes worldwide.
Client
MMA Bantou
Visual communication
Abyl
Art direction
Francis Leudjeu
Graphic design
Francis Leudjeu
The fighter photos are third-party images, used to show the identity in context.
Logo & Visuels Festival Nshu shu’ 2021
Logo (an arch and cowries), banner, poster and marketing file for a festival in Bafang, from 24 December 2021 to 1 January 2022, under the high patronage of the Ministry of Arts and Culture.
Client
Comité de pilotage du Festival
Visual communication
Abyl
Art direction and graphic design
Francis Leudjeu
Festi7 2020
Poster, banners, staff badge, invitation and certificate of recognition for the Seven Hills International Poetry Festival of Yaoundé, 1 to 5 December 2020.
Client
Éditions Ifrikiya
Visual communication
Abyl
Art direction
Francis Leudjeu
Graphic design
Francis Leudjeu
I also build websites, as an extension of the identity: the logo, charter and visuals find their place on a site that I design, integrate and put online. Three sites from 2026, built with WordPress and Claude AI as an integration copilot.
fodemvoyage.com · being deployed
Logo update for a coach travel agency between Yaoundé and the West region (Dschang, Baleveng, Bafoussam), then a complete website: schedules and agencies, rentals, mail and parcels, booking.
My role
Logo update, design, integration, deployment
Tools
WordPress, Claude AI
Redesign of the visual identity of a project that mobilizes young people and communities facing climate change, then integration and deployment of the new identity on its bilingual website: campaign, Roadshow Expo tour, donations.
My role
Visual identity redesign, integration, deployment
Tools
WordPress (WPBakery), Claude AI
The faces in the home page photo are blurred in this capture.
Design, integration and full deployment of the website of a pan-African audiovisual and event production agency: portfolio, contact, Africa Innovation TV.
My role
Design, integration, full deployment
Tools
WordPress (Gutenberg)
Earlier: Bana Botanica, from the logo to the communication visuals (mine and those of a former student who is now a partner), then banabotanica.com. See the board banabotanica.com ↗
Six campaigns, from 2017 to 2019, for advertising and communication agencies. Art direction is credited to Ferdinand Nana Payong (Régie Star) and Anne Mballa (Proximity). I signed the graphic design: I design and roll out the materials, with freedom over the visual strategy.
Rencontres du Crédit du Sahel 2019
Vertical visual, banner, Participant Book and badges for the Crédit du Sahel Meetings (conferences, workshops, training), 29 June to 3 July 2019.
Client
Crédit du Sahel
Visual communication
Régie Star
Art direction
Ferdinand Nana Payong
Graphic design
Francis Leudjeu
Sahel Business Week 2019
Applications of the event identity: banner, posters, vertical visual, badge and T-shirts, for a week of conferences, workshops, exhibitions and shows in Maroua, Garoua and Ngaoundéré.
Client
Crédit du Sahel
Visual communication
Régie Star
Art direction
F. Nana Payong
Graphic design
Francis Leudjeu
Promotion ONECCA – INTEC PARIS 2018
Posters and vertical visuals for the campaign “Become a chartered accountant without leaving the country”, for the 24 September 2018 start of term in Douala and Yaoundé.
Client
ONECCA (Ordre National des Experts-Comptables du Cameroun) et INTEC Paris
Visual communication
Proximity
Art direction
Anne Mballa
Graphic design
Francis Leudjeu
The photos of people are third-party illustration images. One of them has been removed from this presentation.
Logo & Visuels BUSINESS TALK 2018
Logo, banner, press kit and materials for ONECCA’s debate lunches and dinners, including an evening on the revised SYSCOHADA (Yaoundé and Douala, 2018).
Client
ONECCA (Ordre National des Experts-Comptables du Cameroun)
Visual communication
Proximity
Art direction
Anne Mballa
Graphic design
Francis Leudjeu
Universités d’Afrique & de la Diaspora 2017
Banners, poster, Participant Book and badge for a week of conferences, workshops and training (cybersecurity, big data, e-reputation) at GICAM, Douala, 27 October to 4 November 2017.
Client
UAD17
Visual communication
Régie Star
Art direction
Ferdinand Nana Payong
Graphic design
Francis Leudjeu
Campagne BIT 2017
Leaflets, contacts page and press kit for the campaign “Formalization of businesses and their workers”, for the International Labour Organization and MINPMEESA (Douala, 7 to 10 November 2017).
Client
Organisation internationale du Travail
Visual communication
Régie Star
Art direction
Ferdinand Nana Payong
Graphic design
Francis Leudjeu
The photographs of people shown on some boards (stock images, images supplied by clients) are not mine.
I set three or four core ideas for the brand. For each, I draw shapes and choose colors and typefaces. What recurs across the most ideas becomes the sign: a symbolic minimum that holds everything else.
Write to me in three lines: your organization, what the brand must say, your deadline.